•  A booming IT industry, with IT strengths recognized all over the world

•  The largest English-speaking population after the USA

•  A vast workforce of educated, English-speaking, tech-savvy personnel: A boon in a high-growth industry faced with a shortage of skilled workers

•  Cost-effective manpower: In a call center operation, manpower typically accounts for 30 to 35 percent of the total cost. In India, manpower is available at a fraction of the cost overseas. However, some people get deterred by the fact that cost savings are not seen immediately. Initial investment in infrastructure and training can be expensive and make one believe that the promise of cost reduction is false. However, there will be savings and the fact that several global giants continue to set up call centers in India is proof of this.

•  The Government of India has recognized the potential of IT-enabled services and has taken positive steps by providing numerous incentives.

•  The presence of most international technology vendors and solutions would enable creation of most advanced set-ups in this technology- intensive segment.